On the 3rd of April we had a training workshop for Kaunas STP early-stage companies on how to promote B2B sales on the LinkedIn network. Titled as “B2B Sales. How to create an attractive company image and engaging content on LinkedIn network” the workshop has invited the participants got to know the tips from the CEO at UAB Nando Europe and B2B sales professional Justinas Taruška. How to create a profile that reflects solidity and credibility in a professional network, prepare a detailed presentation of your business and start communication with new contacts in a virtual space: all of these issues have been analysed by J. Taruška. Workshop participants improved their LinkedIn accounts by performing their practical tasks. During the second part of the workshop, Mantvydas Leknickas, the founder of the communication agency, shared the tips on writing texts. Short, interesting, in-depth insights of related professional areas, additional photo galleries, directly uploaded videos draw the attention of followers and get more engagement.