Game developers signal the need for marketing and sales knowledge
The number of video game studios in Lithuania is growing and developers are looking for new opportunities to boost their creative ideas. One of opportunity is the joint support instruments, connecting the state and the European Union initiatives for the creative industries. Although there is a lot of public information about it, as claimed by game developers, is not always clear how to seek support. It seems to be too complicated procesdure for businesses. To avoid inconvenience and to make better use of the European support, we have arranged a seminar for the gaming industry on Business Financing Instruments for the Gaming Industry in Kaunas Science and Technology Park on 24th of January.
Game developers have become familiar with the current calls of the Lithuanian Business Support Agency to apply for business funding. Although there are no specialized business support tools for the gaming industry, we have discussed the possibility of support for all creative industries. Game studios, often connecting a variety of creators from scriptwriters to programmers, as representatives of other industries, can benefit from the existing EU funds support instruments for business.
During the discussion, the representatives of the companies emphasized the special need for specialized consultations in the fields of marketing and sales. Lithuanians need a lot of work and extra capacity to market their products. “In this case, gaming studios need to attract as many customers as possible. With growing interest and volume of game sales both in global video game studios and small game hubs, as well as competition in the international gaming industry market, remains high, so there is a constant need for new knowledge in sales and targeted advertising, ”notes Jurgita Šarkienė, international project coordinator from Kaunas Science and Technology Park.
Kaunas Science and Technology Park together with Lithuanian Innovation Center are partners in the project Baltic Game Industry by Interreg BSR programme, which aims to intensify the growth of the gaming industry and international partnership in the Baltic Sea region.
