As the number of scooters in the city increases, all the citizens should act more carefully, also learn to share a limited space with other road users. In Kaunas, scooter enthusiasts turned the reflectors into a comfortable to wear accessory. “Mero paspirtukai” team at Kaunas Science and Technology Park has created a set of reflective bands for families and single pedestrians. All the business processes, including the information spread among communities and tailoring the reflective material, are run locally, in Lithuania. The team has no doubt that focusing on their local environment and community is a successful strategy.